In July 2024, PCSC achieved a consolidated revenue of 29.597 billion (NTD), representing a 6.08% increase compared to the same period last year, setting a record high for both the same period and any single month in history. 7-ELEVEN Taiwan continues to steadily expand its stores, focusing on the development and innovation in membership, fresh food, CITYCAFE, soft-serve ice cream, Slurpees, beverages and preorders through diverse online and offline service channels. Moreover, PCSC integrates group resources to open the innovative "Shou Fu Store," redefining the landscape of lifestyle industries. PCSC also actively participates in the "Tainan 400th Anniversary" celebrations, capitalizes on summer travel, international sporting events, and Kaohsiung Beer Festival, continually enhancing retail services to enrich customer experiences. As for our subsidiaries, 7-ELEVEN Philippines, COSMED, 7-ELEVEN Shanghai, Transnet delivered outstanding performance and contributed to the revenue growth. 

7-ELEVEN Taiwan's member contributions continue to grow steadily, driven by a wide range of exclusive services and cross-channel activities, both online and offline. These efforts have effectively increased the shopping frequency of its 18 million members, setting a new monthly spending record that exceeded NT$10 billion for the first time. Partnering with icash Pay, OPENPOINT was recognized with the "2024 Innovation Commerce Award" for its innovative micro-finance lifestyle experience. Tightly integrated with the OPENPOINT ecosystem to offer cross-channel point accumulation and redemption, payment discounts, cross-channel cloud invoice luckydraw, and shopping credits for in-store pickups, all aimed at meeting members' lifestyle consumption needs.

To celebrate the opening of Taiwan's 7-ELEVEN 7,000th store, "Shou Fu Store," and in response to the "Tainan 400th Anniversary" celebration, over 20 new products have been developed, including fresh food, CITY CAFE beverages, freshly-made ice cream, desserts, and drinks. A themed product section was set up in stores, offering special promotions and reintroducing classic favorites from different eras. Additionally, a summer limited edition lucky bag was launched for the second year, featuring global superstar SNOOPY in the celebration. The store also offered a variety of promotions, such as discounts, free gifts with purchases, and extra rewards, alongside a collection of exclusive items featuring popular IPs like One Piece and Sanrio. These diverse and differentiated product choices have successfully driven foot traffic, increased shopping frequency, and enhanced customer loyalty, leading to steady growth in related categories. Moreover, to cater to the influx of summer tourists, key stores and shopping centers have been reinforced to boost operational performance, with transportation hubs experiencing over 30% growth, demonstrating the highest increase.

7-ELEVEN Taiwan has driven over a 10% growth in fresh food sales through focus on hot weather, and international sports events opportunities. In response to the hottest period of the year, 7-ELEVEN Taiwan introduced a new cup-style "Shake Shake Salad," and "Cold Noodles Festival." Fresh food private brands like Royal Snacks, Star-rated Braised snacks, Hot-Showcase and Hot Bite Counter offer a variety of hot snacks. Moreover, the "Happy Cafeteria" partnered with Pizza Hut to create the "Pizza Express Station," sparking a new trend.

7-ELEVEN Taiwan is seizing summer cooling opportunities by continuously innovating with 24-hour made-to-order beverages and ice cream. CITY TEA series introduced a new "Grape with Pulp" summer slushie flavor, leading the convenience store sector. Additionally, CITY CAFE is enhancing its services as it celebrates its 20th anniversary, hosting a series of events, and has launched the innovative "Iced Cappuccino." 7-ELEVEN's exclusive popular beverage, "Slurpee," introduced creative and refreshing flavors like "Adult's Slurpee" and "Sprite Lemon Flavored Slurpee." As the summer beverage sales season peaks, the "Drink Lucky Draw" promotion returns, driving nearly 10% steady growth in related categories through differentiated product development and diverse sales channels.

Looking ahead to August 2024, 7-ELEVEN Taiwan is showcasing its influence in sustainable governance through the "2024 SDGs Asia Expo" in collaboration with its affiliated companies, including Starbucks and Transnet. At the same time, the company continues to actively expand its online and offline services to meet consumer demands for the Mid-Autumn Festival, expecting to drive growth in categories such as food and beverages. By integrating group resources, a series of events like "Love Dad" and "Romantic Chinese Valentine Day" will connect brands like 7-ELEVEN, Cosmed, Uni-Ustyle Department Store, Uni-President Kaohsiung Dream Mall, BEING, and Starbucks, offering products such as "air-freighted imported Dendrobium orchids and roses," inviting the public to express their love for their dear ones. PCSC will continue to launch a diverse range of products and services tailored to life events, seasonal changes, and theme days, aiming to create a consumer service platform that meets everyday needs.

Note: As of the end of July 2024, Taiwan's 7-ELEVEN had 7,023 stores, compared to 6,769 stores during the same period last year.