In August 2024, PCSC achieved a consolidated revenue of 29.563 billion (NTD), representing a 7.46% increase compared to the same period last year, setting a record high for the same period and second high for any single month in history. 7-ELEVEN Taiwan continues to steadily expand its stores,  integrating the OPENPOINT ecosystem to innovate online and offline shopping experiences. In August, boosted by the summer heat, major sports victories, Father’s Day, Chinese Valentine's Day, and Ghost Festival, demand for fresh foods, coffee, and beverages surged. The company also focused on developing seasonal cooling products such as ice cream, drinks, and fresh seasonal fruits, driving revenue to a new high. As for our subsidiaries, 7-ELEVEN Philippines, Starbucks Taiwan, COSMED, 7-ELEVEN Shanghai, Transnet, 7-ELEVEN Zhejiang delivered outstanding performance and contributed to the revenue growth. 

7-ELEVEN Taiwan continues to deepen the OPENPOINT ecosystem through three key strategies: membership, points, and payments. In August, leveraging the summer travel peak, the company actively promoted its leading service, the "OPENPOINT Cross-Border Travel Points Passport," which gained over 10,000 new users in a single month, facilitating bilateral points accumulation and redemption for Taiwan-Japan travelers. Addressing the demand for home entertainment during the hot season, 7-ELEVEN expanded its partnership with the streaming platform Disney+, offering subscription bundles with additional OPENPOINT rewards. This diverse and enriched membership service connected over 200,000 partner channels within the OPENPOINT ecosystem, effectively driving member contributions to exceed 50%, with monthly spending growing by an additional 10%.

7-ELEVEN Taiwan continues to deeply cultivate its own fresh food brands, targeting the demand for refreshing meals during the hot season, breakfast and lunch options, and seasonal local produce, resulting in over 10% growth in the category. The in-house brand "Veggie Selection" has newly developed frozen fried rice, expanding the vegetarian product line. "Star Rated Cuisine" has collaborated with the Michelin-recommended Taiwanese restaurant Xinchao Hotel to create innovative dishes, attracting younger customers to the stores. In bakery, the "Pineapple Party" integrated marketing theme, along with the continuous introduction of new products, strengthens the bakery brand strategy. The convenience store-exclusive hot-pressed toast is now available in over 2,000 stores, and the refrigerated dessert brand "LADEARS" combines with coffee promotions to offer diverse product choices. Additionally, by selecting high-quality local agricultural products, 7-ELEVEN partners with the Agriculture and Food Agency and local farmers to promote fresh pomelos delivered directly, introducing premium agricultural products and continuously innovating the food and beverage experience.

August marks the peak sales season for beverages and ice products, and 7-ELEVEN Taiwan has effectively boosted the growth momentum of coffee and tea drinks through two main approaches: launching trending new products and deepening its presence in the premium market. The integration of the OPENPOINT APP for convenient mobile pick-up services and multiple online and offline service channels has driven nearly 10% overall growth in this category. Riding the trend of beverages with add-ins, CITY CAFE introduced the innovative Japanese-style kudzu powder series of extra-large iced drinks, while CITY PRIMA launched a new 8oz cup size, paired with desserts to create a premium coffee lifestyle experience. In the ready-made ice cream category, brand management has been strengthened with "Sharing Ice" soft serve ice cream introducing a new "Uni-President Papaya Milk" flavor. Additionally, the Cold Stone composite store became the first globally to launch "Thick Milk Soft-Serve Ice Cream" under the Cold Stone brand within a convenience store setting. Slurpee’s "Sprite Lemon" flavor made a return, and the new "Adult's Slurpee" offers a unique taste experience. 7-ELEVEN continues to lead the industry with the most comprehensive platform for ready-made ice cream services, driving sustained growth.

During the summer holiday season, 7-ELEVEN capitalized on tourist crowds at major attractions, enhancing the operational capacity of key stores and shopping centers to meet consumer needs, contributing to steady sales growth. Store-wide marketing campaigns, including instant discounts, gifts with purchase, and bonus rewards, alongside collaboration with popular characters like the 90th-anniversary celebration of Fujiko F. Fujio and KUROMI, further attracted foot traffic and encouraged frequent visits, boosting category growth.

7-ELEVEN Taiwan also leveraged group resources to seize festive business opportunities, leading the retail sector with themed events such as Love Dad and Romantic Chinese Valentine's Day. These events connected brands like 7-ELEVEN, Cosmed, Uni-President Department Store, Kaohsiung Dream Mall, President BEING, and Starbucks, offering air-flown dendrobium orchids and roses for convenient gifting. Additionally, the company embraced the Ghost Festival and Mid-Autumn Festival by partnering with temples to introduce temple-specific cards and launching various snack boxes, festival offerings, and gift sets. Through the iGroup-buying and iPreorder digital service platforms, weekly themed promotional products, hot-selling 3C electronics, and beauty care items were rolled out, creating more sales opportunities for stores and driving category growth by over 10%.

As September begins, 7-ELEVEN Taiwan is targeting back-to-school season, Mid-Autumn Festival, and seasonal food, drink, and lifestyle needs by continuously launching trending products and services. The company also integrates its 18 million-member OPENPOINT ecosystem and digital membership services across stores, iPreorder, iGroup-buying and delivery platforms, consistently building a lifestyle service platform that exceeds customer expectations.

7-ELEVEN Taiwan has driven over a 10% growth in fresh food sales through focus on hot weather, and international sports events opportunities. In response to the hottest period of the year, 7-ELEVEN Taiwan introduced a new cup-style "Shake Shake Salad," and "Cold Noodles Festival." Fresh food private brands like Royal Snacks, Star-rated Braised snacks, Hot-Showcase and Hot Bite Counter offer a variety of hot snacks. Moreover, the "Happy Cafeteria" partnered with Pizza Hut to create the "Pizza Express Station," sparking a new trend.

7-ELEVEN Taiwan is seizing summer cooling opportunities by continuously innovating with 24-hour made-to-order beverages and ice cream. CITY TEA series introduced a new "Grape with Pulp" summer slushie flavor, leading the convenience store sector. Additionally, CITY CAFE is enhancing its services as it celebrates its 20th anniversary, hosting a series of events, and has launched the innovative "Iced Cappuccino." 7-ELEVEN's exclusive popular beverage, "Slurpee," introduced creative and refreshing flavors like "Adult's Slurpee" and "Sprite Lemon Flavored Slurpee." As the summer beverage sales season peaks, the "Drink Lucky Draw" promotion returns, driving nearly 10% steady growth in related categories through differentiated product development and diverse sales channels.

Looking ahead to August 2024, 7-ELEVEN Taiwan is showcasing its influence in sustainable governance through the "2024 SDGs Asia Expo" in collaboration with its affiliated companies, including Starbucks and Transnet. At the same time, the company continues to actively expand its online and offline services to meet consumer demands for the Mid-Autumn Festival, expecting to drive growth in categories such as food and beverages. By integrating group resources, a series of events like "Love Dad" and "Romantic Chinese Valentine Day" will connect brands like 7-ELEVEN, Cosmed, Uni-Ustyle Department Store, Uni-President Kaohsiung Dream Mall, BEING, and Starbucks, offering products such as "air-freighted imported Dendrobium orchids and roses," inviting the public to express their love for their dear ones. PCSC will continue to launch a diverse range of products and services tailored to life events, seasonal changes, and theme days, aiming to create a consumer service platform that meets everyday needs.

Note: As of the end of August 2024, Taiwan's 7-ELEVEN had 7,029 stores, compared to 6,779 stores during the same period last year.