In May 2024, PCSC achieved a consolidated revenue of 28.19 billion (NTD), representing a 6.26% increase compared to the same period last year. This achievement marks a historical high for the same period. 7-ELEVEN Taiwan continues to steadily expand its stores, focusing on the development and innovation in membership, fresh food, CITYCAFE, pre-orders, and beverages through diverse online and offline service channels. Moreover, PCSC integrates group resources to promote the LOVE MOM! series of activities and creates a new retail experience with the new generation of composite plaza  "Par K* Avenue." As for our subsidiaries, 7-ELEVEN Philippines, COSMED, Transnet, Starbucks Taiwan delivered outstanding performance and contributed to the revenue growth. 

7-ELEVEN Taiwan continues to deepen its engagement with the 17.5 million members of the OPENPOINT ecosystem. Member services have been expanded to include exclusive activities like the LOVE MOM! Mother's Day campaign and the grand opening of "Par K* Avenue," both launched in collaboration with Uni-President Group. The innovative use of OPENPOINT points now extends to more bill payment options, including garbage bags and eco-friendly shopping bags for Taipei and New Taipei City. Additionally, the demand for using points to pay comprehensive income and property tax payments has surged during tax season and an 11% subsidy on electricity bills using points has been introduced to address summer electricity usage. These efforts have pushed the cumulative OPENPOINT points used for bill payments past 100 million, driving nearly a 10% increase in member transaction value.

7-ELEVEN Taiwan has driven over a 10% growth in fresh food sales through strategic collaborations, themed events, and support for local products. Continuing its successful cross-industry partnerships, 7-ELEVEN has teamed up with "LE BLE D'OR" to develop new main dishes, salads, light snacks, and Slurpees. Aligning with themed days like "International Rice Day," "International Burger Day," and "World Milk Day," the store offers delicious light meals paired with CITY series drinks and bottled beverages to capture food and drink combo opportunities. Additionally, partnering with the Millennium Love Health Foundation, 7-ELEVEN promotes the "Half Fruits and Vegetables for Health" initiative, introducing light meal boxes, salads, snacks, and seasonal fruit. Ongoing collaboration with the Agriculture and Food Agency ensures widespread promotion of in-season local pineapples across both online and offline platforms.

7-ELEVEN Taiwan is seizing summer cooling opportunities by continuously innovating with the CITY series beverages. New refreshing orange-flavored products are being introduced across CITY CAFE, CITY PEARL, and CITY TEA. CITY TEA's freshly brewed tea is collaborating for the first time with the Korean IP "Second Morning" to offer themed cups and waterproof cup sleeves, creating a dual sensory experience. A new "Sea Salt Honey Milk" soft serve ice cream flavor is being launched. In the chilled beverage segment, classic best-sellers like the Uni-President Milk Series and Tea Series are being promoted alongside differentiated new products developed in partnership with "The Lalu Life." The annual "International Ice Cream Festival" brings together over 50 popular ice cream products with online and offline promotional events. These diverse cooling products have driven nearly 10% growth in the related categories.

In May, to celebrate Mother's Day, Uni-President Group is launching the LOVE MOM! campaign for the second consecutive year. This initiative involves over 14 brands, including 7-ELEVEN, and spans 10,000 physical locations, featuring over 100,000 air-shipped carnations from Colombia. 7-ELEVEN Taiwan continues to develop a comprehensive dessert service platform, expanding its dessert counters to nearly 2,000 stores and introducing the high-quality in-house brand "LADEARS." Additionally, 7-ELEVEN Taiwan is preparing for the Dragon Boat Festival and the 618 Shopping Festival with themed activities on its e-commerce platforms, including iPreorder, iGroup-buying, and iOPEN Mall, linking nearly 7,000 store locations. This provides consumers, small businesses, and entrepreneurs with diverse buying and selling options. The store's premium collectibles program collaborates with Japan's "Magical DoReMi" and "Bugcat Capoo," integrating nostalgic childhood memories and local cultural support to deepen the IP economy. The rich array of online and offline products and services continues to innovate everyday experiences, boosting related category sales by up to 20%.

Looking ahead to June 2024, 7-ELEVEN Taiwan is gearing up for the hot summer and the Dragon Boat Festival, continuing to meet societal needs with new products and services. The highly praised 11% electricity bill subsidy through point redemption will be extended. Popular food items will include new offerings from the in-house brand "Star Rated Cuisine," in collaboration with Michelin-starred "FUJIN TREE Taiwanese Cuisine & Champagne." Additionally, a new peach milk soft serve ice cream will be launched, and store collectibles will feature popular Disney IPs. 7-ELEVEN Taiwan will leverage its influence to support local agriculture and tourism, partnering with the Agriculture and Food Agency to promote Hualien watermelons. This initiative will be further supported through promotions on iOPEN Mall and iPreorder, showcasing Hualien's delicious food and vibrant culture. These diverse strategies are closely align with consumer needs, helping to construct a lifestyle service platform that beyond consumer expectations.

Note: As of the end of May 2024, Taiwan's 7-ELEVEN had 6,985 stores, compared to 6,732 stores during the same period last year.